Brand Strategy & Acceleration Project
Reinvigorated Rocksbox’ brand vision to meet pivoting business goals, as it shifted from a subscription model to an omnichannel retailer with a growing boutique-store footprint.
The Challenge
Rocksbox President Ali Vigil asked for a crisp, reinvigorated brand strategy to prepare teams for new store launches and the peak holiday season.
Our proven approach
Hover embedded with Ali and her leadership team to understand and authentically solve specific customer problems around jewelry, in ways that set Rocksbox apart from other Signet brands. We triangulated current Rocksbox data, market trends and customer data through deep-dives, 1:1s and interactive workshops.
We delivered
- Brand & customer strategy refresh, including brand role & attributes
- Customer growth targets & brand experience personas
- Activation toolkits for marketing, operations & merchandising
- Executive socialization materials
Taking Flight:Early holiday shopping results were promising!
Sales saw a direct conversion lift, tied to the reorganized service model and strategy alignment that drove innovation in merchandising assortment, store operations & training, and marketing initiatives.
Facing a similar gap?
Strategy in motion starts with a conversation.